Rock Stacks and Strengths
The Story Behind The Logo
Like each leader’s strengths, each stone is different. Their shapes, contours, cracks and crevices all add to their character and uniqueness.
The rock stack itself has varying meanings, from spiritual to directional, functional to decorative. It’s often used by spas and wellness centers to represent balance, peace and calm (hot stone massage, anyone??).
While I was familiar with these balanced sculptures (also known as cairns) from beach walks and photos, I saw them in a different light through the work of a young artist, Travis Ruskus, who was creating seemingly impossible configurations of balanced stones in rivers near Boulder, CO. The work and photos mesmerized me. It is pure magic (see www.truskus.com for his work).
In fact, these pieces of art inspired the logo for StrongerLeader.com.
So how do these magical structures represent being a stronger leader?
Taken together, the rock stack symbolizes the strength of each individual stone as well as the interplay between the parts. Each rock brings its own shape, texture and weight. And each fits into the stack in a certain way, finding that sweet spot where it all comes together to create a stable, functioning, beautiful, balanced whole.
A diverse team with just the right alignment of strengths and talents can accomplish the seemingly impossible.